Marcus Rashford
Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? There is an image of his representing his football team by wearing his kit. There is also another image of him is a suit and a Burberry attire. This balance shows that he is also an ordinary human who does other things other than football. Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1. Write 3 things you DENOTE (literally see). I see a logo, a set of images and and menus tabs. 2. For each, write what it CONNOTES (suggests). The logo suggests that he is more than just a player but a company-it also shows formality. The set of of images connotes his life and the menu tabs suggests that there is a large selection. 3. Identify ONE technical code and ONE genre (website) feature. One of the images uses ...