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Introduction to Music Video and BLACKPINK HYLT: Blog tasks

Introduction Q's: 1) What are the key conventions of music video? Lighting, props, costume, camera angles and editing 2) What is intertextuality? Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? In the year 2005. 4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s? Big budgets were spent on music videos and were important because they had a film narrative. 5) How are music videos distributed and watched in the digital age? Music videos are watched on YouTube and promoted through social media. Audience 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? They are known as 'Blinks' and they are predominately young women. 2) What audience pleasures are offered by the music video for H...
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Magazine and Music Videos-Blog Index

1) Tatler CSP 2) Heat CSP 3) Introduction to Music Video and BLACKPINK HYLT
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Heat CSP

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. It offers a unique, quality experience. It selects the buzziest experiences and it helps readers navigate the tricksy world of TV and streaming. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? They provide readers with conversation starters. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They give life hacks for food, fitness, wellbeing, travel and homes. 4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  Female/male: 90%/10% Average age: 37 Average profile: 52% aged 15/34 Segment: 50% ABC1 Martial status:  57% married Media Language 1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they cr...
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Tatler CSP

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Introduction - Tatler Media Pack 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine? They first introduce who their targeted audience is- the upper class. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Average age-41 Gender-73% female ABC1-83% HHI-£261,562 London/SE-70% Most of the readers are upper-class rich females. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? 62% of  Tatler readers agree 'I often buy fashion products after seeing things advertised in magazines'. They spent £843 million on fashion in the past year. 4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest abou...
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NHS Advert CSP

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1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign?  To convince more Black and Asian people to donate Blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  Donate blood to NHS. 4) Why is the advert called 'Represent'?  To show that anyone can donate blood despite their ethnicity, masculinity, femininity, class, age, disability and ability and place 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. Using celebrities will make more people want to donate blood to the NHS. Three well known people are; Chuka Umunna-Politician, Kanya King-CEO of mobile organisation and Lady Leshurr- Grime rapper 6) What are the connotations of the slow-paced long s...
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Galaxy 'Chauffeur' Advert

1) What key conventions of TV advertising can you find in the Galaxy advert? The galaxy advert uses CGI to recreate a movie scene with Audrey Hepburn. The advert is also set in the 1950's to suit that theme of nostalgia. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan 'Why have cotton when you can have silk?', indicates that galaxy chocolate is a luxury chocolate but is also one that you can have on a daily basis. 3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous actor in the 1950's. Galaxy selected her for this advert to gain more popularity and viewers as Hepburn was a big actor. They also used her to emit nostalgia from the advert. 4) In your own words, what is intertextuality? Intertextuality is when media references media product in order to engage the audience. 5) What Audrey Hepburn films are refer...
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Advertising and Marketing-Blog Index

1) Advertising and Marketing 2) Gender Representation in Advertising 3) OMO Advert 4) Galaxy 'Chauffeur' Advert 5) NHS Advert CSP
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