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1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 2) How much money have the MCU films made in total according to this article? $18.2 billion 3) Why did Marvel create the Avengers films? They were close the bankruptcy and therefore bought spiderman in order to make the Avengers for profit. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? 5) Which company owns the rights to the Fantastic Four and the X-Men? Disney 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

1) What is a conglomerate in the media industries?  A media company that owns lots of smaller media companies 2) What is a subsidiary? The smaller companies that are owned by a conglomerate are the subsidiary companies 3) What are the benefits for media companies of vertical integration? The company is able to have complete ownership meaning that they have more profit and full control. 4) What are the benefits for media companies of horizontal integration? Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Facebook, Amazon. 6) What is convergence and what device has changed the relationship between audiences and producers? Technological convergence refers to the fact we can now access all different types of media on one device. Smartphone have significantly changed the relatio...