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1) What is an advertising campaign? A series of advertisements that share a singular theme, message or idea. 2) What is the objective of the NHS Represent campaign?  To convince more Black and Asian people to donate Blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?  Donate blood to NHS. 4) Why is the advert called 'Represent'?  To show that anyone can donate blood despite their ethnicity, masculinity, femininity, class, age, disability and ability and place 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. Using celebrities will make more people want to donate blood to the NHS. Three well known people are; Chuka Umunna-Politician, Kanya King-CEO of mobile organisation and Lady Leshurr- Grime rapper 6) What are the connotations of the slow-paced long s...

1) What key conventions of TV advertising can you find in the Galaxy advert? The galaxy advert uses CGI to recreate a movie scene with Audrey Hepburn. The advert is also set in the 1950's to suit that theme of nostalgia. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The slogan 'Why have cotton when you can have silk?', indicates that galaxy chocolate is a luxury chocolate but is also one that you can have on a daily basis. 3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was a famous actor in the 1950's. Galaxy selected her for this advert to gain more popularity and viewers as Hepburn was a big actor. They also used her to emit nostalgia from the advert. 4) In your own words, what is intertextuality? Intertextuality is when media references media product in order to engage the audience. 5) What Audrey Hepburn films are refer...

1) Advertising and Marketing 2) Gender Representation in Advertising 3) OMO Advert 4) Galaxy 'Chauffeur' Advert 5) NHS Advert CSP

1) What year was the advert produced? 1955. 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Most adverts from the 1950's represent women as people who's sole purpose is to cook and clean. This is shown through countless of cleaning adverts. For example, the OMO advert presents a mother who is cleaning. This further emphasises that women are associated with cleaning. Woman are also referred to as weak and powerless. This is due to the fact that most adverts made women be overpowered by the husband. Lastly, women were presented as people who should always be modest. Examples of this could be where most of the woman wore red lipstick or dresses. Overall, 1950's advert presented woman as a negative way. 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? The word...