NHS Advert CSP

1) What is an advertising campaign?
A series of advertisements that share a singular theme, message or idea.

2) What is the objective of the NHS Represent campaign? 
To convince more Black and Asian people to donate Blood.

3) What does this advert want people to do once they've seen it (the 'call to action')? 
Donate blood to NHS.

4) Why is the advert called 'Represent'? 
To show that anyone can donate blood despite their ethnicity, masculinity, femininity, class, age, disability and ability and place

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
Using celebrities will make more people want to donate blood to the NHS. Three well known people are; Chuka Umunna-Politician, Kanya King-CEO of mobile organisation and Lady Leshurr- Grime rapper

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
The empty chairs could represent that there is no one to give blood.

7) How does the advert match the key conventions of a typical urban music video?
The advert has the rapper in the actual video which is used in typical urban music videos. There are also references to Lady Leshurrs music videos in the advert.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
ethnicity-All of the people in the adverts were black or Asian which defeats the stereotypes that white people mainly have big jobs.
age-Most of the people in the jobs were young.
disability-The basketballer was in wheelchair.

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
Most of the men in the advert were doing higher-up political jobs. Yes because some people would think that this is offending women as they made the MP be a male.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).


Costume-

Comments

Post a Comment

Popular posts from this blog

First 10 questions

Image
1)  Which part of Media are you looking forward to the most? Things that I'm really looking forward to in media is editing and creating a piece of media. However I don't know much about what we will learn in media. 2) What knowledge and skills do you hope to learn in Media? I hope to learn more and improve on how to edit videos. 3) What grade are you realistically hoping to achieve in Media? I'm aiming to achieve at least a grade 7 and I know I will have to put hard work and dedication to receive that grade. 4) What device do you use most to access the media? (The media = news, TV, music, film, social media etc.)  I use my phone most of the time to access media. 5) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  My screen time can average from 3hrs-5hrs on a normal school day and I think I use my phone too much. I think this because I'm unable to chase my hobbies.😡 6) What was the las...
Read more

Mise-en-scene

Image
The lighting changes when the building lights start to flicker. This suggests to the audience that something ominous is about to happen which is dangerous. The lighting used for the gloomy night guys also suggests to the audience that there's some sort of evil and darkness. Near the end, when the light bulb turns on randomly, it makes the audience feel startled as the lighting went from being dark for a while to really bright. The costume that the man was earing at the start. This suggests that he is most likely a scientist or some sort of doctor. Later on, we can see that the children wear baggy clothes, this implies that the show is based off the 80's. This suggests the use of props also add on to the fact that the show is emulates on the 80's. We can tell this because of the old-style motorcycle and the old-style TV. The use of props such s the old school TV are significant. This suggests that the show will be set in the 80's.
Read more

Camera Shots

Image
TASK 1: Two Shot implies that both the character's most likely have a relationship with each other. They are also sharing the same emotions also showing that they may have seen something bad,  Medium Close Up Shot shows that everything is normal and a normal conversation is going on. This may also present that she is looking at something we can not see. Over the Shot Shoulder shows that she seen something shocking or bad.   TASK 2: Bird's eye view indicates that the man has possibly seen something petrifying or amusing. The lighting on the side of his face also suggests that something is illuminating from the dark room. TASK 3: The use of costume shows that he is meant to be formal and proper but due to his improper tie, it suggests that he is trying to be smart but is actually lazy.
Read more