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Showing posts from March, 2026
Introduction - Tatler Media Pack 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine? They first introduce who their targeted audience is- the upper class. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Average age-41 Gender-73% female ABC1-83% HHI-£261,562 London/SE-70% Most of the readers are upper-class rich females. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? 62% of  Tatler readers agree 'I often buy fashion products after seeing things advertised in magazines'. They spent £843 million on fashion in the past year. 4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest abou...