Introduction - Tatler Media Pack

1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?
They first introduce who their targeted audience is- the upper class.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
Average age-41
Gender-73% female
ABC1-83%
HHI-£261,562
London/SE-70%
Most of the readers are upper-class rich females.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
62% of  Tatler readers agree 'I often buy fashion products after seeing things advertised in magazines'. They spent £843 million on fashion in the past year.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?
ravel, beauty, schools and luxury guides. This suggests that Tatler readers are willing to buy more than just one magazine. People who are upper-class or have interest in fashion are the ones that are most likely Tatler's audience.

Media Language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?
The title font is serif whereas the cover-line is sans serif. Serif has little tabs sometimes found in the corners of letters. They give a more traditional and authoritative feel. Sans serif is more plainer and comes in a variety of weights and widths. They are more 'modern' in appearance.

2) How do the cover lines appeal to the Tatler target audience?
The cover line is in a bold font. Bath is also a part of the royal. Therefore, the Upper-class is more likely to read it.

3) What are the connotations of the Tatler colour scheme on this particular front cover?
'Tatler' is written in white whereas 'Marchioness of Bath' is written in black. The green background has connotations of nature.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)
The central image is the main focus- the girl. This creates interest as the costume she is wearing is a ball-gown which is unusual as ball-gowns are considered as old fashion. She is wearing makeup. She has a straight facial expression which makes her look calm and nonchalant.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?
Boris Johnson and his brother Max. They are probably mentioned to make it look like the readers are on first-name terms with the minister and family. 

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
They are very rich people who don't need to work and spend their time enjoying s luxury lifestyle.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 
The image is a woman but the coverlines are about men. Everyone in the magazine are rich people. The woman in the image is black whereas the cover lines are white people. 

4) Are there any stereotypes being reinforced or subverted? How? Why?
Subverted stereotype where women are not sexualised in ads. Current adverts mostly sexualise women.
Reinforced stereotypes where women have to wear make-up.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
People who are not upper-class.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 
It's suggesting that representation of life as an upper-class do activities such as spa breaks, cosmetic surgeries, etc.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

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