pav

1) Write a definition of a  passive  audience:  A passive audience takes the intended message from the producer as if it was injected to their minds. 2)  Write a definition of an  active  audience:  An active audience is when the audience is able to think for themselves and have their own opinions. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. 4) INFORMATION/SURVEILLANCE:   Media text - The Times newspaper  > Why:  It tells audiences important information about politics, the world and more. PERSONAL IDENTITY: Book/movie - Harry Potter  > Why: At the start when Harry Potter was treated unfairly compared to his brother. Some people may relate to this as they may also be treated unfairly. DIVERSION/ENTERTAINMENT: Spiderman   > Why: People wish...

 1) What information do media companies use to create a demographic profile of their audience? Companies use demographics in order to target a specific audience. Examples of demographics are age, class, education, gender, etc. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? 3) What are the seven different Psychographic groups?  Mainstream, aspirers, reformer, explorer, succeeder, resigned, struggler 4) Write a brief summary of what each Psychographic group is seeking or motivated by. 5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!

  Rush hour predominantly focuses on ages between 15-40 because the the film is comedic and could be watched by not only by teens but also grown ups. The movie is also mainly about action, therefore it is most likely targeted to a male audience. Rush hour could also be targeted to a middle class audience as you would have to buy a subscription from a streaming platform to be able to watch the movie. The movie is not necessarily targeted to a specific race as people can't relate to the protagonists meaning that anyone could watch it. Lastly, it mainly focuses on people who live in the city because most middle class people come from the city. 

1) First blog task - 10 questions 2) Poster Analysis 3) Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6) Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response 9) Demographic research 10) Demographic and Psychographic

 

 Task 1: The cameraman panned the camera to the left to show where the protagonist is going. The camera tracks this person as he moves to show where he is going. This may show that he has some sort of significance that the audience will need to concentrate on him. This shot was done by a crane as a normal person wouldn't have been able to do it himself. This may have been done to show the bigger image. Now, the audience is able to see the protagonist getting chased by the man in a jetpack. Without the crane, it would be hard to record a big image. Task 2: The director puts a straight cut between these scenes to indicate a change of scene. The juxtaposing ideas where at first, the house is calming. Then, once the protagonist entered, it brung chaos to the house. Task 3: This medium close up shot where is it shows his shoulders. His head is also tilted to the right side to suggest that he may be trying to run away from someone. This two shot shows that they are talking with each othe...