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  This is an unusual way of advertising. However, this proves that their burgers are fresh unlike other companies. It also shows the reality of what other companies sell is just artificial ingredients. 

I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters? Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies. 2) What is I, Daniel Blake about? Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.  He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.  Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children. It is a drama that has a strong political message about Britain in an age of government austerity. 3) Who directed I, Daniel Blake...

Media Assessment 1: Learner Response

Task 1: Rewrite response to Q3 using the mark scheme. 11 marks, Grade 4 Task 2: Q1-1/1 Q2-1/1 Q3-3/12 Q4-2/2 Q5-2/6 Q6-2/8 Task 3: I think I did better on question 4 as it had more of a straight forward answer that is more easier to get. Task 4: I don't think I did good on question 6 because I didn't use enough media terminology Task 5: The heat advert featuring Beyonce attracts the reader with her glaring look. The way she stares into the audiences eyes shows that she explodes with confidence .

Black Widow

1) List the companies involved in the creation of Black Widow.  Marvel Studios, 4DX, IMAX, Warner Bros 2) What is conglomerate ownership and how does it link to Black Widow? A conglomerate is a large company that owns smaller companies. This links go Black Widow because it was made by Marvel which is a conglomerate. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The lighting and costumes seemed professional. The CGI is also well done as you can't tell it looks fake. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. Posters and teaser trailers were sent out swell as movie trailers. It let people know that a new movie will be coming out and gain more watchers. 5) What was the production budget for Black Widow and how much did it make at the box office? Black Widow’s b...

Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 2) How much money have the MCU films made in total according to this article? $18.2 billion 3) Why did Marvel create the Avengers films? They were close the bankruptcy and therefore bought spiderman in order to make the Avengers for profit. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? 5) Which company owns the rights to the Fantastic Four and the X-Men? Disney 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+?

Industries: Ownership and Control

1) What is a conglomerate in the media industries?  A media company that owns lots of smaller media companies 2) What is a subsidiary? The smaller companies that are owned by a conglomerate are the subsidiary companies 3) What are the benefits for media companies of vertical integration? The company is able to have complete ownership meaning that they have more profit and full control. 4) What are the benefits for media companies of horizontal integration? Horizontal integration allows companies to widen their audience and find other ways to make money. 5) Give three examples of media companies or brands that have used synergy to maximise their profits. There are examples in the notes above to help you. Disney, Facebook, Amazon. 6) What is convergence and what device has changed the relationship between audiences and producers? Technological convergence refers to the fact we can now access all different types of media on one device. Smartphone have significantly changed the relatio...

Reception Theory

1) What is the preferred reading of a media text? It is what the producers want the audience to think.               2) What is the oppositional reading of a media text? It is when the audience thinks of the opposite way of what the producers want you to view the media as.