Advertising and Marketing

 Part 1: Skittles Advert Analysis


1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.
The is a picture of the main product that skittles are trying to sell. On the packet it shows a bunch of different coloured skittles as well as a rainbow that represents joy and happiness.
The logo is right in the middle of attention. The "skit" in "skittles" could show that the sweets are small and easily eatable without a hassle.
They also have a rainbow in the background make up of skittles to show that they have all the colour in the rainbow- aka a large variety of colours and flavours.
The slogan, 'taste the rainbow', also emphasises the idea of several flavours to taste.
The colour scheme has all the colours in the rainbow to make it more attractive as well as one base colour-red for the 

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?
They have multiple different flavours that represent a different fruit. This is a USP 
Look at the Maltesers example above if you are unsure how to complete these tasks.

Part 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity


2) An advert that uses shock tactics or a controversial idea


3) An advert that creates a a strong emotional connection to the audience


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