Gender representation in Advertising
1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.
2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.
3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.
Women are associated with cleaning jobs. They are also shown as happy getting a hoover for a Christmas present which is not true for most women.
4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.
It stereotyping that women should wear red lipstick even if they are going to eat food.
5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?
The 1950's adverts had more stereotypes than post 2000's. The post 2000's ads also had more revealing clothes than the 1950's ads.
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