Demographics and Psychographics

 1) What information do media companies use to create a demographic profile of their audience?

Companies use demographics in order to target a specific audience. Examples of demographics are age, class, education, gender, etc.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?


3) What are the seven different Psychographic groups? 

Mainstream, aspirers, reformer, explorer, succeeder, resigned, struggler

4) Write a brief summary of what each Psychographic group is seeking or motivated by.


5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!

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