I, Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?
Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies.

2) What is I, Daniel Blake about?
Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness. He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away. Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children. It is a drama that has a strong political message about Britain in an age of government austerity.

3) Who directed I, Daniel Blake and why is this important?
I, Daniel Blake was directed by Ken Loach. This is important because Ken Loach is a well-known director. This means that people will be more willing to watch the movie as it was made by a good director.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
Pay what you can screenings, trailers and print adverts.

5) What unusual or creative marketing methods were used to get audiences talking about the film?
It was projected onto the Houses of Parliament.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The budget was £2 million and they made £11 million.

7) What were some of the companies involved in funding or producing I, Daniel Blake? 
BFI funded £300k.

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?
The British Board of Film Classifications rated the movie a 15+.

9) What aspects of the film contributed to the film's age rating?
Bad language and frightening/intense scenes.

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph. Try and compare it to Black Widow if you can.
I think that despite Black Widow gaining much more profit than 'I, Daniel Blake', Black Widow made less profit than it was intended as it was made during covid time. I, Daniel Blake made a much more percentage profit than Black Widow. Overall, they were both successful but Black Widow could've had much more potential.

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