Introduction to Music Video and BLACKPINK HYLT: Blog tasks

Introduction Q's:

1) What are the key conventions of music video?
Lighting, props, costume, camera angles and editing

2) What is intertextuality?
Intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?
In the year 2005.

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
Big budgets were spent on music videos and were important because they had a film narrative.

5) How are music videos distributed and watched in the digital age?
Music videos are watched on YouTube and promoted through social media.

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
They are known as 'Blinks' and they are predominately young women.

2) What audience pleasures are offered by the music video for How You Like That?
Diversion.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 


4) How was the How You Like That music video marketed and promoted to the audience?
They had a series of teasers on the band social media accounts and a reality show. A “dance performance” video including the choreography for the music video was released in July 2020.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?
The K-pop genre reflects the global nature of the media and music industries. Over the last 20 years, K-pop has become a cultural sensation.

Industry

1) How were BLACKPINK formed and what records have they broken?
Black pink was formed in 2016 by Korean entertainment company YG Entertainment. The video broke many YouTube records, including most-watched premiere (1.66 million concurrent viewers), most views within 24 hours for a music video (86 million views) and fastest video to achieve 100, 200 and 600 million views. It was the 3rd most viewed music video of 2020. As of Autumn 2021, the video has had over 1 BILLION views

2) What other successful artists have YG Entertainment created? You may need to Google this.
BigBang

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
Advanced phones which can now stream music and music videos.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?


5) How are UK-based music videos regulated and what types of content require warnings? 

Extension Tasks:

Read this Guardian feature asking whether YouTube is good or bad for the music industry. What is your opinion on this crucial question?
I think that YouTube is actually helping to promote music and is good. This is because YouTube is a mainstream platform that most people use on a daily basis.

Read this Guardian feature on how videogames are now more important than music videos for breaking new artists. Do you agree videogames are now more influential than music videos?
Yes, I agree with his because not a lot of people watch music videos but only the song itself whereas videogames are much more popular and break new artists.

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