Advert connotations and denotations

 

In this image, it shows a box of chicken nuggets falling out the box. The image of the word "spicy" is covered in flames. This connotes that the nuggets are really hot and spicy. Furthermore, the image of the chili also connotes extreme spice. The chicken nuggets falling out the box could also symbolise that even the box can't take the spice and heat. This is effective because it would be a challenge to eat. The phrase "They're back", conveys to the audience that the nuggets were clearly previously successful which would make people trust the product more.

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