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Heat CSP

1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'. It offers a unique, quality experience. It selects the buzziest experiences and it helps readers navigate the tricksy world of TV and streaming. 2) Now go to page 3 of the Media Pack - celebrity focus. What does the page say that Heat offers readers? They provide readers with conversation starters. 3) Now look at page 4 of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They give life hacks for food, fitness, wellbeing, travel and homes. 4) Look at page 5. What is Heat magazine's audience profile? Write all the key details of their audience here.  Female/male: 90%/10% Average age: 37 Average profile: 52% aged 15/34 Segment: 50% ABC1 Martial status:  57% married Media Language 1) How are the cover lines written to make the audience want to buy the magazine? Consider the interest/intrigue they cr...
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Tatler CSP

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Introduction - Tatler Media Pack 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine? They first introduce who their targeted audience is- the upper class. 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Average age-41 Gender-73% female ABC1-83% HHI-£261,562 London/SE-70% Most of the readers are upper-class rich females. 3) Look at page 6. What do Tatler readers think about fashion? How much do they spend? 62% of  Tatler readers agree 'I often buy fashion products after seeing things advertised in magazines'. They spent £843 million on fashion in the past year. 4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest abou...
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